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TRENDTALK 2024. #8 WARM MINIMALISM
Have you noticed the rise of healthy-with-an-indulgent-twist, happy-making FoodTok content? From Khanya Mzongwana’s citrusy ode to Tiramisu, to Potato Chip Omelettes, to ‘brown food’ and the raft of cottage-cheese-adjacent recipes, TikTok is revealing our desire for a touch of comfort, bringing us closer to that much-needed balance in a world requiring strenuous hustle, juice cleanses and Marie Kondo cleanouts. As in life, so in interior design. The disciplined ideals of Minimalism have gentled into one of the design world’s most beautiful trends. Warm Minimalism. But let’s retrace our steps for a bit of context.
The stripped, pared-down simplicity of Minimalism burst onto the interior design scene in the late 80s, and its meticulous organisation of pure, basic elements as a response to the brash chaos of urban life did indeed bring Zen. We are still big fans of the aesthetic where all is reduced to the bare bones and nothing more can be removed from the design to lay it naked, unadorned and honest before us.
But.
While those clutter-free spaces, empty of all but air and light, reflecting the Japanese aesthetic principle of ‘Ma” – open space – do most certainly reduce everything down to its most essential quality, they may have left us all with a feeling of something missing. And that something... is warmth.
Enter Warm Minimalism in 2024, a comforting adjustment. It’s a serene design style that promotes mindfulness and the principles of slow living, with smooth surfaces and neat interiors exuding a perfect harmony of simplicity, functionality and style. But also, comfort. A necessary layer that is both soothing and welcoming. Rather like Khanya’s twist on Tiramisu, with its healthy Clemengold segments pillowed in the comfort of luscious mascarpone.
This soothing new take on Minimalism loves the company of warmer, earthier tones, natural materials and cosy, organic textures. Harmony and balance are the watchwords of this most exquisite trend, rather than discipline and rigour. We believe Warm Minimalism has already moved out of the trend space and is fast becoming a movement.
So how do you express Warm Minimalism in your space? Soften things up and add warmth to bare-bones white and cream with sublime mushroom tones, mid-brown taupe, velvety chocolate. Or you can go ‘global traveller’ with a hint of spice tones –nutmeg and cinnamon – for extra depth.
Curate a touch of character among your practical items with wood finishes, woven throws, jute and rattan, mohair and Irish linen, natural stone and plants. You’ll still keep the functional and restrained aesthetic, but the feeling of softness and simplicity in balance will promote a sense of relaxation and recalibration. It is the perfect ‘in betweener’ look that will remain in style for years to come. This is your cocoon, and it is quiet and safe and ‘just right’. Not to mention chic and ultra-sophisticated. No great pattern clashes, no huge colour pops, just a gracious embrace of hush in a tone poem of neutrals.
Whatever you do, don’t throw away your clean, crisp whites, like our Ultra White Glazed Vitrified Polished Porcelain 600 x 600 Tiles. They are part of the essential canvas that you will build on and warm up with earthy tones.
For warmth, what about our exciting Carving and Endless porcelain tile ranges? Marvellous examples of modern tile printing technology, Carving Glaze is a technique that turns matt tiles into uniquely raised, textured surfaces that can be both abstract or patterned in design and offer enhanced durability. The Endless printing technique features a unique veining pattern, which matches up tile patterns to create a continuous story, no matter which way the tiles are laid. Our remarkable Iseo Beige Endless Glazed Polished Porcelain Rectified 600 x 1200 tile brings warmth with its superbly variegated neutral mix of beige, golden brown, black and white.
A couple more thought starters: our immensely popular Natural Stone Cladding, our Moda Vinile wood-look vinyl tiles in an alluring array of grainy tones, our Sandstone Taupe Slip-Resistant 600 x 600 Glazed Vitrified Porcelain Tiles, our delightfully speckled Cotton KitKat slivers for texture, or our lush Vogue Greige Gloss Glazed Ceramic Wall Tiles.
Tremble not on the brink of your new aesthetic. We’re here with designed-certified assistance to hold your hand through the process of finding the perfect balance of simplicity and warmth. Just ask.
Let’s help you cushion your family from the urban chaos outside in your soothing sanctuary of Warm Minimalism. Keep it simple. Keep it comforting. Keep it cosy. And live beautifully.
Ciao.
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