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ATLAS CONCORDE’S CERSAIE 2023 PAVILION. THE SPIRIT OF QUIET LUXURY.
Not so long ago, the décor world witnessed the rise of Quiet Luxury, an aesthetic Italtile has been curating for many years (although we had never officially labelled our timelessly elegant collections). In its 40th iteration, Cersaie 2023 showcased the best of the world’s innovative surface specialists. Our esteemed partners Atlas Concorde, the kings of large format stone-look porcelain tiles, who are long-time exhibitors at Cersaie, presented another spectacular pavilion. With the overarching theme of THE NEW TOMORROW, Atlas Concorde captured, in inimitable Atlas Concorde style, their highly expressive creativity and future-facing thinking.
We asked them for some quick feedback on their booth and Cersaie trends:
Q: What was the inspiration behind the Atlas Concorde stand this year?
A: Our interpretation of Quiet Elegance underpins every collection.
Q: Which was the Atlas Concorde range that, for you, best speaks to your theme and innovation?
A: Our Marvel Onyx. It’s a marble-effect collection inspired by precious natural onyx slabs. Onyx is a semi-precious gemstone which has had a revival in interest and become a highly desirable trend. Our technology has enabled a remastering of the fascinating lightness, that plays between transparency and opacity. It’s the modern soul of onyx and it is endlessly elegant.
Q: Which of your displays received the most positive feedback from the Cersaie 2023 attendees?
A: Gratifyingly, our Marvel Onyx. It just captured the imaginations of so many visitors. Also, we saw great interest in our Boost collection, which is a reimagination of modern concrete. And then there was excitement about our unique Habitat, an evolutionary step in our brand identity which is a range of porcelain furniture that includes bespoke porcelain washbasins, shelves and vanity tops that can be customised to suit the customer’s aesthetic.
Q: What overall tile trends did you spot at Cersaie 2023 that you feel will follow through into all international markets?
A: Without a doubt, the big sizes ... large format tiles of up to 3 metres and more will continue to be an important trend; then the marble look is also a macro trend; finally, we are excited to see travertine looks come to the fore.
Q: What colours do you see trending for the next few years in tiles?
A: Classic neutral tones: black, as well as onyx white and the remarkable travertine shades from ivory and beige to pale tan.
To get an idea of the scale of Atlas Concorde’s large format porcelain tiles, as well as their mastery in the creation of marble-look tiles for a modern world, take a look at Atlas Concorde’s Marvel Calacatta Extra Lappato Colour Bodied Porcelain Tile.
1 200 x 2 400 mm, with a brilliantly satin surface that reimagines the pale, luminous, delicately veined appearance of Calacatta marble that has been quarried in Carrara in Italy since Roman times. Marvel Calacatta’s timeless look epitomises Atlas Concorde’s signature ‘quiet elegance’ and is exclusive to Italtile.
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