Fiora by Laufen

Italtile's Exclusive Fiora Sanware Range Offers The Essence of Laufen's Luxuary and High Design.

THE STORY 

There are many luxury design houses – Versace, Cartier, Armani, for example - who have successfully leveraged their high-end brand equity to create mid-range product lines that offer a more accessible taste of their signature luxury. By borrowing the prestige, craftsmanship and sophistication of their luxe ranges, these brands have been able to create a more affordable, yet still highly desirable, product line that appeals to a wider target market. LAUFEN, Swiss sanware specialists, have carved a niche for themselves with their award-winning, designer-created sanware, while also promising high quality, aspirational sanware ranges with a more affordable price tag. Italtile is proud to introduce the LAUFEN Fiora range, which offers the style-conscious consumer the highly desirable essence of award-winning LAUFEN design and build quality, in a scaled-back and more affordable ceramic sanware offering. LAUFEN Fiora is a beautiful example of affordable luxe, upholding the exclusivity, prestige, values and Swiss roots of the brand, with its clear and precise design, quality, sustainability and durability.  

THE MAKING 

For more than 120 years, the LAUFEN sanware name has been associated with exceptional beauty, superb build quality, innovative technology and attention to detail. At the heart of the LAUFEN brand lies a commitment to both build quality and sustainability at every step of the manufacturing process.100% recyclable raw materials are selected for their reliability, durability and aesthetic appeal. At end-of-life stage, the ceramic material is ground down and used again as a valuable raw material in other industries. Extreme high temperatures (up to 1250 degrees Celsius) in the unique LAUFEN kiln firing processes ensure a remarkably hard and durable product, resistant to wear and tear. As with all LAUFEN ceramics, Italtile’s exclusive Fiora ceramic sanware range comes with a 10-year warranty (while the Duraplast WC seat comes with a 2-year warranty). 

THE RANGE 

The exclusive Fiorais a ceramic range that comprises one wall-hung WC and five wall-hung countertop basins, featuring a squared off design and rounded edges. All elements of the range are designed to elevate both compact and large bathroom spaces with a sleek and contemporary aesthetic. The renowned LAUFEN glazed ceramic material has a pleasantly smooth, satiny surface that is ultra-hygienic and easy-to-clean. The surface is fade-resistant, stain-resistant and resistant to chemicals and harsh cleaning agents (but we recommend specialist cleaning products for best results). 

The LAUFEN Fiora range is exclusive to Italtile and carries Italtile’s LiveGreen label.